Marketing Simulation The simulation is available at hbsp.harvard.edu. Log in and click My Coursepacks, and then click? Font Distro Corel Draw X4 Serial Generator. MT450 Marketing Management.? Marketing Simulation. Students allocate sales and marketing resources for each targeted segment. This simulation is by Harvard Business School Publishing and.

This tool is intended for individual use only. Publication Date: April 25, 2012 In this single-player simulation, you can define and execute a business-to-business marketing strategy at a manufacturer for motors used in medical devices. Customers are divided into market segments based on their requirements for two key motor performance features and price. You must analyze each market segment and decide which new customers you want to acquire while also considering the loyal customers you must retain. A successful go-to-market strategy requires careful consideration of a variety of interdependent factors. You set a list price and then set discounts for each large market segment and for a segment of small customers who purchase through distributors. You allocate sales and marketing resources for each targeted segment including setting the level of spending on marketing communications and market research.

You can listen to customer feedback through dynamic video interviews and gain important insights into the effectiveness of their marketing strategies. Ultimately you must achieve a sustainable revenue stream to maximize cumulative profit for the company. Six month single user license. When you place your first order on HBR.org and enter your credit card information and shipping address, 'Speed-Pay' ordering is enabled. 'Speed-Pay' is a service that saves the credit card details from your most recent purchase and allows you to re-use that card for future purchases.

If you click the Speed-Pay button on any product detail page, your order will be charged to the most recent credit card information attached to your account and shipped (if applicable) to the last address we have on file for you. Ebook: A digital book provided in three formats (PDF, ePub, and Mobi) for the price of one. Accessible within “My Library” upon purchase.

Hardcopy, paperback, softbound, magazine: Physical copy shipped from our warehouse to your requested shipping location. PDF: PDF digital file. Accessible within “My Library” upon purchase. Bundle: A themed collection containing two or more items at a special savings. Note: Some of our products are available in other languages besides English, for example a “Spanish PDF” format means you will receive a PDF in the Spanish language. A security code is added protection against credit card fraud. It is a 3 or 4 digit number appearing on the front or back of your credit card.

See examples below. Visa and Mastercard The security code has 3 digits and appears on the BACK of the card in the signature panel. American Express The Card Identification Number (CID/4DBC) is a four-digit, non-embossed (flat) number that is printed on every American Express Card. The CID/4DBC is ALWAYS located ABOVE the embossed (raised) account number on the face of the card.

In some instances, the CID/4DBC is located on the left side of the card, but is always above the account number. Some cards have a four-digit number embossed below the account number, but this is not the CID/4DBC.

Question description This week you are playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices. Approximately 70% of the revenues of Minnesota Micromotors, Inc.

Were generated from customers that placed large-volume orders. In this Assignment, you will engage in the development of the following professional competencies: • Analyze Quantitative Data • Active Listening Marketing Simulation After you play the simulation in three steps (view the Directions icon document) complete the Assignment detailed in the Rubric below. See Rubric below for Assignment details. [MT450: Marketing Management] Unit 4 Assignment Assignment: Minnesota Micromotors Paper Instructions Please answer the following questions in a 3–5 page paper (include additional title and references pages) and include APA format and citation style with accompanying references: 1. What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #1? What were the results of your decisions? Analyze the results in terms of success or failure.

What changes will you make in future quarters? Please insert a screen shot of the Quarter #1 results in your paper. This can be done by highlighting the results, hitting “Control+C,” and then inserting the results in your paper by hitting “Control+V.” 5. Please view the rubric below for full Assignment details. Why is the notion of derived demand so important for companies selling products and services to other organizations? What is the North American Industry Classification System (NAICS) for Minnesota Micromotors, Inc.

(MM) Submit your paper to the Unit 4: Assignment Dropbox. Unit 4 Assignment Grading Rubric Based on the simulation 40 Possible Points Specific Paper Objectives: Assignment Checklist (80%): Marketing strategy for the quarter 4 What were the results of your decisions? 4 Analyze the results in terms of success or failure 5 What changes will you make in future quarters? 4 Target market 5 Screen Shot 5 NAICS Question 5 Subtotal 32 [MT450: Marketing Management] Writing Style, Grammar, APA (20%) Grammar and Spelling 3 Paper is 3–5 pages in length and responses are concise and direct 3 Reference list and citations are provided 2 8 Total 40 points.

Marketing Simulation Instructions: The simulation is available at the URL provided by your instructor in the Doc Sharing area. Note, use this link for your first access only. This will take you to an “Authorized Student register/log in” page.

If this is your first coursepack, you need to register on the site to create a username and password. If you have previously registered for a coursepack, log in with your existing username and password. Follow the prompts to log in, and access coursepack material for the marketing simulation. Throughout the term, you can access the coursepack materials at any time by doing the following: 1.

Visit hbsp.harvard.edu and log in. Click My Coursepacks, and then click “MT450 Marketing Management” Simulation Instructions You should play the simulation in three steps which are explained on the Prepare >How to Play screen: Step 1: Review the dashboard and detailed reports under the Analyze tab. The reports, accessible from the Analyze >Dashboard Overview screen will give students information about Minnesota Micromotors (MM) current and historical sales, product features that are desired by customers, how feature performance is changing for the motors over time, and financial statements for the company. Step 2: Enter decisions for Quarter #1. You must click on the Decide tab to enter your estimate and decisions.

On the Decide >Your decisions screen, enter your estimate and decisions for the list price of the motors in U.S. Dollars and percentage discount that MM will offer large-volume customer and distributors (channel margin). You must also enter how many budget dollars they plan to invest in the sales force, in large and small volume customers, in acquiring versus retaining large volume customers, in market research, and in research and development. Step 3: Review Company Results and Adjust decisions.

After submitting your decision, the simulation will advance one quarter. You must return to the Analyze tab to review the results of your decision and to read any news about the marketplace. ID: MT450-02-08-01-AS.